ASPects is the monthly newsletter of the Association of Shareware Professionals, serving both as the publication of record for reporting news, official business, and member benefits to the membership, and helping members to create and sell software using the marketing methods of shareware and trial editions. Our readers are mostly programmers, independent software publishers, web site developers marketing or distributing shareware and trial software, and other shareware industry participants.

ASPects contains confidential and proprietary information, and so is normally not available to non-members, but one issue per year is usually distributed at the annual Software Industry Conference. The most recent convention special issue is available for download in PDF format.

July 2008 Volume 21, No. 7 (1.1 Mb)

"Safer Downloads Program Overview" by Fred Clabuesch
"President's Corner" by Michael Dulin
"When Do I Quit My Day Job and What Then?" by Jeff Camino
"Word-of-Mouth Advertising for Selling Software" by Al Harberg
"Software Marketing Alternatives" by Jim Coutu
"Get Localized and Start Selling in Other Countries: Part 3. Software localization" by Markus Kreisel, Renate Reinartz and Amir Helzer
"Member Profile: Nikos Bozinis" by Bob Tipton
"Game Developer's Corner: Wii We Should Care" by Diwant Vaidya
"In the News..." by Ed Pulliam


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How NOT to write a press release